At Pure Zenzu, everything revolves around true quality, transparency, and provenance. Our Upper Grade -1 matcha is carefully selected from the heart of Japan's tea country: Kagoshima . This southern prefecture is known for its fertile volcanic soil, clean air, and modern yet respectful agricultural practices—an ideal combination for cultivating exceptional tea.
What makes our matcha so special?
Our matcha is made exclusively from the first spring harvest ( Ichibancha ), when the young tea leaves are at their most potent and flavorful. Before harvest, the tea plants are shaded for several weeks with cloth ( direct-cover shading ), which stimulates the production of chlorophyll and amino acids. This creates the characteristic, deep umami flavor and vibrant green color.
A refined blend of top cultivars
Our matcha consists of a balanced mix of three carefully selected Japanese cultivars:
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Yabukita – The most prized cultivar in Japan, known for its fresh aroma and rich flavor.
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Okumidori – Provides depth and a soft mouthfeel, with a mild sweetness.
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Tsuyuhikari – Brings a refined umami and a bright, lively character.
Together, these cultivars form a matcha that is perfectly balanced: full, round and elegant.
Color, smell and taste: a sensory experience
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Color: A bright, vibrant green – a sign of freshness and high quality.
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Aroma: Fresh and clean, with subtle notes of young leaves and spring harvest.
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Taste: Rich umami, harmonized with a soft, natural sweetness. No bitterness, just a velvety smooth finish.
Why Kagoshima?
While many people associate Kyoto with Japanese tea, some of the finest matcha actually comes from the south. Kagoshima offers ideal growing conditions and is a leader in innovation and sustainable cultivation. Tea from this region is known for its clarity, depth, and purity—qualities you'll immediately taste in our matcha.
Curious about the taste of real, premium matcha?
Try our Upper Grade -1 and experience the difference yourself.
For bulk inquiries or business collaborations, please contact us at:
📩 info@purezenzu.store